This generation is so much dependent on their mobile phones, they cannot stand a minute staying without it. It is a major way of communicating with people, through emails, SMS, social media, and telemarketing and other messaging apps. Texts play a vital role in our lives, and they are hard to ignore. Many companies are using text messaging for a simple and effective way to communicate. SMS is the short form of Short Message Service, it can be sent from phones or computers to mobile devices.
SMS marketing in UAE involves sending marketing text messages to prospective customers. SMS Marketing in Dubai is a type of mobile marketing techniques, which is required to make a business appeal to reach customers through texts. There are various reasons to use SMS marketing in the UAE, such as: –
- It is a direct and immediate channel- SMS is an easily transferred and direct type of communication between the customers and the company. It is the most immediate channels available, with a read rate of 97% with 15 minutes delivery. SMSs are read by most customers, which means there are 90% chances of the business messages to be conveyed to the customers.
- You may learn more about your customer- SMS is a great channel to have your feedback from the customers via surveys. From various research, we can see that 31% of the consumers replies to a survey or feedback which is a matter of 5 minutes. That means you can easily get a result in a short period of time unlike to a call feedbacks and surveys which takes hours and the talk goes on.
- Tracking your response data helps you improve- The monitoring of the customer’s response rate of the SMS surveys could be easily tracked down to improve the techniques of marketing used. By tracking the customer’s response businesses can create further targeted campaigns and continually build a better understanding of their mobile database. Not only does it mean they save money and improve ROI but by profiling and segmenting out numbers that are least likely to respond.
- Personal interaction- Most customers have emails and direct mailboxes stuffed with spam messages. The SMS boxes are personal to the customers and they only opt for the companies they want to reply to, ensuring the messages been sent to the correct person. If you want to make your customers feel really special, it’s easy to personalize each message and it won’t take any extra time.
If you want to boost your sales and improve communication with your customers, but you do not have a great budget and enough time to invest in it, SMS Marketing in Dubai is a powerful marketing tool that you must consider.